Allelu ink proposal
Brand Concept . SOCIAL MEDIA MANAGEMENT . Web Design
Brand concept.
A strong brand concept is the foundation of all effective marketing and design. It defines your business’s personality, values, and voice — shaping how your audience perceives and connects with you. From visuals and messaging to tone and customer experience, a clear brand concept ensures consistency and authenticity across every touchpoint. It’s not just about looking good — it is about standing out, building trust, and creating a lasting impression that drives loyalty and recognition.
Social media.
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Social media is a powerful tool for building brand awareness, engaging with your audience and driving business growth — but only when managed strategically. Effective social media management ensures consistent branding, timely content, and meaningful interactions that foster trust and loyalty. It allows you to monitor trends, respond to feedback, and stay top-of-mind with your audience. With the right approach social media becomes more than just a platform — it becomes a key driver of your marketing success.
Web design.
Your website is often the first impression potential customers have of your business. A well designed website not only captures attention but also builds trust, communicates your brand message clearly, and guides visitors toward meaningful actions. Effective web design enhances user experience, improves accessibility and supports you long term business goals — whether that’s generating leads, increasing sales, or building credibility. In todays digital landscape, great design isn’t just aesthetic — it’s strategic.
In my professional opinion, investing in a cohesive branding strategy and outsourcing social media will yield a high ROI. Marketing is communicating and how you communicate your message consistently to potential clients, matters.
How your business looks, matters. How approachable and put together you are, matters. And most importantly - how your client feels, matters.
Brand Concept
$2,500
Fully-branded concept and strategy reference document.
Includes:
Brand Positioning
Message Direction
Aesthetic Breakdown
Mock-ups
Promotional Design
2 Revision Meetings
Essentially a kit with everything you need to move forward cohesively with your brand.
Web design
These options include custom web branding, creative direction/adoption of brand guideline and integration of social media platforms.
$6,000
Basic start-up of Squarespace website with 2 revision meetings.
Includes 7 pages customized to brand concept and transfer of domain.
Pages included:
Home
About
Services
Portfolio
Team
Contact
Privacy Policy/Terms & Conditions
*Option to add on additional pages at $500/page a la carte.
*Additional revisions $300 each.
$350 off a branding photoshoot.
Social Media
All options are full service in creative direction and trends. These all allow client to remain hands off with the exception of capturing and delivering behind the scenes content and light meetings/approvals.
Consulting: Option to buy 1:1 hours with me that can be used for as needed should client choose to manage independently. $200/h
No. 1
Basic plan | $1,200/m
2 platforms (IG + Facebook)
10 pre-planned static posts per month
Basic re-post of stories
Basic graphics
Custom captions + hashtags
Monthly content calendar
1 initial strategy meeting at onboarding
Community engagement (light monitoring and basic replies)
$11,500
All-in investment of Squarespace website with 4 revision meetings.
Includes up to 15 pages customized to brand concept and transfer of domain.
Pages included:
8 Basic Start-up Pages
Blog
E-Commerce/Course Integration
Events/Press
FAQ
Testimonials
Newsletter
*Option for $150/m ongoing maintenance or $300/revision.
*Option to add product store. Quote required.
*Option to add on SEO support, image geo tagging/fencing and email marketing. Quote required.
Free 2 HR branding photoshoot included.
NO. 2
Growth plan | $1,800/m
3 platforms (IG + Facebook + LinkedIn)
16 pre-planned posts per month
Custom re-post of stories
Custom graphics (per brand guideline)
Custom captions + hashtags
Monthly Content calendar
1 analytic report meeting per quarter
1 monthly strategy meeting
Community engagement (replies, DM’s, mentions)
Weekend communication as needed.
All ongoing photoshoots $350 off
No. 3
Strategic plan | $2,500/m
4 platforms (IG + Facebook + LinkedIn + TikTok or Pinterest)
20+ pre-planned static posts per month (unlimited)
Custom stories, short-form video, reels
Custom graphics (per brand guideline)
Custom captions + hashtags
Monthly Content calendar
1 analytic report meeting per quarter
Up to 2 monthly strategy meetings
Ad spending monitoring/reporting
Community engagement (replies, DM’s, mentions)
Concierge communication/Campaign Support
All ongoing photoshoots 1/2 off
photography
$800
2 hours
Includes:
Art Direction
30 Images with Color Grading
5 Hand Retouched Images
Booking/Cost Coverage of Studio of Clients Choice
$1,500
Half day rate (4 hours)
Includes:
Art Direction
Unlimited Image Delivery with Color Grading
20 Hand Retouched Images
Booking/Cost Coverage of Studio of Clients Choice
Newsletter
Email marketing suggested 1x per quarter and for every promotional campaign.
Social Media Combination: Should monthly option No. 1 or No. 2 be chosen we can reduce by -$250/issue.
$750/issue
1 newsletter
Includes:
Platform Setup/Integration
Custom Branding/Graphics
Copy Writing
2 Revisions
Reporting
$4,000 retainer to get started ($2500 Social Media 1st month + $1500 Website deposit).
Monthly installments or progress draws for website.
** This gets you a FREE brand concept.
Package offer
Here is an ALL-IN package off that I would like to extend to you to get your company streamlined and executed.
In a visual, reputation driven industry like tattooing, where precision, trust and aesthetics matter, an elevated, strong brand is the only way to stand out in my professional opinion and this combo will set you up to be the best of the best in this market.
$14,750
Includes:
Brand Concept
All-In Website
Branding Photoshoot (Half day)
Social Media Onboarding
No. 3 Social Media
Newsletter (Kick off)
Aime and Joe,
Thank you for considering me for this position to grow Allele Ink. I understand how important these next steps are for your company’s growth.
It would be an honor to be trusted to take your brand to new heights and fullest potential.
Please reach out to me with any questions. If you are ready to move forward and talk timeline, shoot me a text with your next time to meet.
boonebritt@yahoo.com
(503) 580-2715